Field Made unveiled a complete customizable battery indicator/labels ecosystem for Canon, Nikon, and Sony cameras:
You can get 10% off your next FieldMade order with coupon code “Rumors10“:
Sony registered a new digital camera with the Indonesian certification body POSTEL, but the entry was later removed. The new WW308784 will be made in China (not Thailand), and DCLife speculates it could be a new RX or APS-C model becuase it was registered as “Digital Camera” rather than “Interchangeable Lens Digital Camera.”
Here is a leaked Sony sensor roadmap from a few months ago – you can see what is expected in 2026 and 2027 :
The previously reported two new Viltrox AF APS-C EVO lenses (E/Z/X) are now officially announced and available for pre-order (check also the official Viltrox website):
Key features:
The technical specifications can be found here:
Leaked specifications of the upcoming Viltrox AF 90mm f/2.2 & 75mm f/1.8 EVO APS-C lenses (E/Z/X)
Additional information:
Aftershoot’s biggest recent news is the completion of its end-to-end post-processing workflow, announced on May 28: “The Workflow is Now Complete.”
The company has evolved from an AI culling-focused tool into a full all-in-one platform for culling (Select), AI + manual editing (Edit), retouching (Retouch), and client delivery via Aftershoot Galleries. This shift eliminates the need to switch between multiple apps (e.g., Lightroom for editing/delivery).
Use coupon code RUMORS for a 15% discount at Aftershoot.
Here are the details:
Skylum has launched a new Luminar Summer Sale with discounts of up to 70%. The campaign runs June 5-28, 2026. Here are the details:
Viltrox will announce two new AF APS-C EVO lenses on June 8th (check the official Viltrox website for updates):
Here are the leaked specifications:
Exactly 20 years ago today, on June 5, 2006, Sony announced the Alpha 100, the camera that launched the Sony Alpha system. What began as an outsider’s entry into the DSLR market, built on the Konica Minolta A-mount platform acquired by Sony, has evolved into one of the most innovative and influential camera lines in the history of photography and videography.
Two decades later, Sony Alpha stands as a benchmark for hybrid photo/video performance, autofocus intelligence, resolution, and speed. From the groundbreaking in-body stabilization of 2006 to the global-shutter flagship of 2023 and the highest-resolution Alpha camera yet in 2026, the journey has left a significant mark on the industry.
Sony entered the digital camera arena by acquiring Konica Minolta’s camera division, inheriting the A-mount lens ecosystem. The Alpha 100 (10.2MP APS-C CCD) introduced SteadyShot INSIDE in-body image stabilization- a major first for compatible lenses at the time, along with the BIONZ processor and an accessible price point for enthusiasts.
The system quickly expanded:
The SLT line peaked with the Alpha 99 (2012), the world’s first full-frame SLT, delivering 24.3MP and full-time phase-detect AF.
The latest Sony a7R VI camera release is now in stock at:
Comparing the new Sony A7RVI with the Sony A7RV:
Additional information on the a7R VI:
